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The Lawyer’s Guide to Ethical Business Development
Would you like to increase your client base but don’t know where to begin? Do you want to actively market your practice on a restricted budget – but don’t want to run afoul of the Ethics Rules? If so, you won’t want to miss Cynthia Sharp’s energetic and informative presentation. Attendees will be provided with tools and motivation to create and implement an individual marketing plan for the remainder of the year.
The session will include a national survey of case law and opinions in the attorney advertising arena, including social media. Cynthia will analyze MRPC 7.1 - 7.5 and offer specific guidance on how to avoid violating these rules.
The material will be geared to all levels with the core message that persistent and consistent communication of message will lead to better client communication and client service – and ultimately revenue generation.
Content rich and action oriented, Cynthia will discuss:
- Developing the mindset of a fee generator
- Marketing plan essentials
- Applicable Ethics Rules
- Relevant Case Law
- Creating & evolving a strong personal professional brand
- Elements of elevator speeches & positioning statements
- Tips on influencing a prospect to become a client
Cynthia Sharp, Esq., Director of Attorney Development, The Sharper Lawyer
Veteran Attorney Cynthia Sharp works with motivated lawyers seeking to build sustainable law practices. After building and selling her boutique firm which she ran for over a quarter of a century, she embarked on a professional speaking and consulting career. For the past 10 years, she has dedicated herself to sharing practice building strategies and processes with solo and small firm attorneys throughout North America. In recognition of her contributions to the profession, the ABA GPSolo Division named her Trainer of the Year.
As Director of Attorney Development, Cindy has established an international presence as an author and speaker on the topics of law firm branding and marketing strategies. She also shares practice management techniques with an emphasis on ethical implications - lecturing extensively to law firms, bar associations and other legal organizations.
She can be reached via email at cindy@thesharperlawyer.com.
